Colours, gradients & tints

Colours

Our primary palette

Deep purple

RGB: 84; 0; 156
HEX: #54009C

CMYK: C:87 M:98 Y;0 K;0

Digital purple

RGB: 194; 0; 255 HEX: #C200FF

CMYK: C:63 M:81 Y;0 K;0

Tech pink

RGB: 255; 0; 163 HEX: #FF00A3

CMYK: C:5 M:88 Y;0 K;0

Peppermint

RGB: 0; 255; 207 HEX: #00FFCF

CMYK: C:60 M:0 Y;38 K;0

Our secondary colours

Text

135% shade of deep purple
#370065
CMYK: C:87 M:98 Y:0 K:35

Denim

RGB: 92; 97; 212 HEX: #5C61D4

CMYK: C:77 M:67 Y;0 K;0

Zest

RGB: 250; 238; 0 HEX: #FAEE00

CMYK: C:8 M:0 Y;89 K;0

Gradients

Our primary gradients

All of our gradients are rotated at 45 degrees.

Midnight peacock

Deep purple > digital purple > tech pink > peppermint

Download here

Peacock

Tech pink > digital purple > peppermint

Download here

Kepler 51

Deep purple > digital purple

Download here

Declivity 2

Tech pink > digital purple > deep purple

Download here

Our secondary gradients

Pink nebula

Tech pink > digital purple

Download here

Marine

Denim > peppermint

Download here

Pear-lescent

Peppermint > zest

Download here

Tints & shades

Use our tints for backgrounds when a primary, secondary colour or gradient is too intense.